Straight prices. No subscriptions. No surprises.

A public price list, on purpose. No "contact us for a quote" — you know what this costs before you ask us for anything. There is one product at one price, an original design drawn for your business. No cheaper template tier, because we don't build from templates, and no bigger tier to be upsold into.

Your website, built and put live

$790

once — not every month

Nothing to pay until you have seen it and said yes. Then $395 up front and $395 when your site goes live.

Show me my website →

An original design, drawn from scratch for your business — never a template
Up to 5 pages (Home, Services, About, Reviews or Gallery, Contact)
Built for the small screen first, because that is where nearly everyone will see you
We write the words — you tell us about the business in ten minutes
Written so search engines can read your hours, your phone number and the towns you work in
A contact form that lands in the email you already read, not in a dashboard
Your own web address, registered in your name, with the first year paid by us
An email address at your own name, arriving in the inbox you already use
Put live for you — hosting, SSL and the whole technical side done
Visitor statistics and Search Console — and no cookie banner, because we track nobody
Two rounds of changes after you have seen the finished site
Ready within 5 working days of receiving your photos and details
Photographs — yours, or ones we source that fit your trade

Optional: we look after it for you — $59/month

This is not a second package and not something you have to decide now. Your website works on its own once it is live. If you would rather never touch it, we keep it going.

We keep it online and keep it up to date
Small changes made for you, up to 1 hour a month
Uptime monitoring
Priority support
Start or stop it at any time

$59 a month, or $590 for twelve months paid in advance. It starts on the day your website goes live, not when you order.

What "original" means here

Your website is designed from scratch around your business — your services, the way your customers decide, the order they need to read things in. We don't keep a library of layouts to drop your name into, so there is nothing to "upgrade" from.

The reason this costs $790 and not $5,000 is not that you're getting less design. It's that we use AI properly — for the slow parts, the drafting and the production work — while the decisions that make a site work are still made by a person. That's the whole idea behind TrueBuilt. See it for yourself on Examples: no two sample sites share a layout, a typeface or a color.

How the price is calculated

Projects from $790

Indicative starting price only. Every project is priced individually based on its scope and the Customer's status and location. You will always receive the final total price, including all applicable taxes where required, before placing an order or making any payment.

Prices on our website are starting prices. What determines your price is the number of pages, the add-ons you choose, and your customer status and country. Your written quote is the binding price and it never increases after you order — unless you ask us for something that is not in it, and then we tell you the price first.

All prices are in US dollars (USD).

All prices and payments are denominated in USD. If your card or bank account is denominated in another currency, your bank or card issuer may convert the payment using its own exchange rate and may charge additional conversion or transaction fees.

Reproduced verbatim from our Terms of Service, section 6.1.

The $395 deposit, explained

You pay $395 of the $790 when you order, and that $395 stays fully refundable until we deliver the first production version of your site. The remaining $395 is due only when your site is ready to go live.

See exactly what that milestone means and what happens at every step on How It Works.

Add-ons

The $790 covers up to 5 pages. Anything beyond that is priced separately and listed in your quote before you order:

Add-on	Price
Get found by AI — so ChatGPT, Perplexity and Google AI Overviews recommend your business by name	$290
Business email set up for you — a real mailbox at your own name — we create the mailbox, connect your web address, configure SPF, DKIM and DMARC so your mail does not land in spam, move your old messages across and set it up on your phone. The mailbox subscription, about $6 a month, is paid by you directly to the provider.	$120
Additional page — beyond the 5 included pages	$70
Blog (setup + 3 starter articles)	$190
Booking / scheduling integration — Cal.com or Calendly	$90
Extended photo gallery / portfolio	$70
Additional website language — translation + hreflang	$240
E-commerce, up to ~20 products — Stripe or Snipcart	$490
Premium copywriting — guided interview, tone-of-voice	$140
Logo + mini visual identity — AI-assisted, if you don't have a brand yet	$190
Content migration from your old website	$120
Express delivery (48 hours) — +25% of total price	+25%

Get found by AI — $290

More and more customers no longer type "plumber near me" into a search box — they ask ChatGPT, Perplexity or Google's AI answer which one to call. Those answers are assembled from structured, quotable, consistent information about your business, and almost nobody in the trades has any. We build it: entity markup that tells an AI what you do and where, straight answers to the questions people actually ask it, and your name, address and phone identical everywhere it looks.

Questions about what's included, taxes, or refunds? See the FAQ page.

Ready to see your website?

Free demo in 24 hours. Pay only if you love it.

Show me my website